Messaging6 min read

How to Check Whether Your Words Match Your Intent

Read your writing as a stranger would. If the reading differs from your intent, the words are wrong.

1. Problem

"People misunderstand what I write."

2. Why It Happens

Misunderstanding happens when your words carry meanings you didn't intend. You write one thing; readers hear another. The gap is between what you mean and what the words actually say to someone who doesn't share your context.

3. Framework

The Intent Audit

For every sentence, ask: what would a reader who doesn't know me understand from this? If the answer differs from your intent, the words are wrong — not the reader. Your intent is invisible; only your words are visible.

4. Step-by-Step Method

  1. 1

    Write your intent for each section, separately from the text.

  2. 2

    Read the text as a stranger would — without your context.

  3. 3

    Flag any sentence where the reading differs from the intent.

  4. 4

    Rewrite those sentences until the reading matches the intent.

  5. 5

    Test with someone outside your context if possible.

5. Checklist

  • You've written your intent separately from the text
  • You've read it as a stranger, not as the author
  • Every sentence reads as intended to someone without context
  • No sentence has an unintended double meaning

6. Before / After

Before

We're making some changes to improve your experience.

After

We're removing the feature you use most, and here's why.

Why it works: The first hides the intent behind euphemism. The second states it. The first protects the writer; the second respects the reader.

7. Common Mistakes

  • Assuming readers share your context — they almost never do.
  • Using euphemisms to soften difficult messages.
  • Writing to avoid saying the hard thing instead of saying it clearly.
  • Confusing politeness with clarity — you can be both, but clarity comes first.

8. Try It in Tony

Tony analyses your writing and flags sentences where the literal meaning differs from the likely intent. Paste your text to find misalignments.

Analyse your writing

9. Related Playbooks

FAQ