Your natural voice already exists in your unedited writing — you just need to look at it.
"I don't know what my tone of voice is."
Most people have never examined their own writing patterns. Tone of voice isn't something you invent — it's something you discover by looking at what you already do when you're not trying. The patterns are consistent; you've just never isolated them.
The Mirror Method
Your natural voice lives in your unedited writing. Find three pieces you wrote quickly and without overthinking. The patterns — sentence length, word choice, what you avoid — are already there. You don't create a voice; you find it and name it.
Gather 3–5 pieces of writing you produced quickly and didn't overthink.
Look for repeated sentence structures and lengths.
Note recurring word choices and phrases you reach for naturally.
Identify patterns you consistently avoid — what you never write matters too.
Write a one-sentence description of your voice based on what you found.
Before
Our platform leverages cutting-edge technology to deliver exceptional results.
After
We built this because every other tool made things too complicated.
Why it works: The first hides behind jargon and could be anyone. The second reveals how the writer actually thinks — it has a point of view.
Tony analyses your writing samples and maps your voice patterns automatically. Paste your text to see your tone of voice profile.
Analyse your writingIdentify and remove the default phrases that make your writing interchangeable with everyone else's.
Read →Replace adjectives with rules, and rules with examples people can actually follow.
Read →If you wouldn't say it to someone across a table, it's not human enough.
Read →