Your founder voice has three elements: how you think, how you talk, and what you avoid.
"My personal voice doesn't come through in my writing."
Founder voice gets lost when you write as the company instead of as yourself. You adopt a corporate register that strips out the personality that makes people trust you in person. The result is writing that sounds like a press release, not a person.
The Founder Signature
Your founder voice has three elements: how you think (your mental models and frameworks), how you talk (your speech patterns and vocabulary), and what you avoid (your boundaries and no-go zones). Define all three.
Record yourself explaining your company or idea out loud.
Transcribe it and identify your natural speech patterns.
Note what you never say — your boundaries are as important as your patterns.
Write guidelines that preserve these patterns in written form.
Test: does your writing sound like you in person?
Before
Our company is committed to delivering innovative solutions that drive value for our stakeholders.
After
I started this because I was tired of tools that did too much.
Why it works: The first is corporate — it could be any company. The second is personal — it could only be one person. The first hides; the second reveals.
Tony can train a voice profile from your writing samples and generate content in your personal voice. Paste your text to build your founder voice.
Analyse your writingDefine three voice dimensions. Every piece of writing is a point on the triangle.
Read →Your natural voice already exists in your unedited writing — you just need to look at it.
Read →If you wouldn't say it to someone across a table, it's not human enough.
Read →